Semiotic approach
What is semiotics?
Semiotics is a system of signs that in return make up a language.
How a meaning is created and how meaning is communicated. Everyone around the world uses semiotics in everyday life, even without knowing so this is because shapes in the simplest form is a sign in itself, your brain constantly tries to interpret what these mean.
For example traffic lights is a form of semiotic because we have to determine what colour means what.
As well as visual signs, signs in semiotics can be through sound such as a fire alarm or the sound a kettle makes.
Understanding semiotics and the context of signs is crucial for us to be able to communicate.
Ferdinand de Saussure
Ferdinand is described as a structuralist, due to the fact in the 20th century
he discovered our modern language and how we speak today. Language is considered central to the way our world runs today. This would not have been possible without Ferdinand. In his deciphering the internal structure of the linguistic sign, this separated plain acoustic sounds (things) into an actual known form of a mental process.
Semiotics brought about a language with its discovery, as semiotics was widely known and people began talking in an intellectual way, we were able to start understanding words in different contexts.
An example of this is knowing the difference between mouse as in rodent and mouse as in computer mouse.
Words started to belong to specific categories. I.e. Animals such as dog, cat, fish. We could not not only understand words and their context but we can now categories our own language into easier to manage lists.
A word like dog that is used to describe a living thing, is only a describing word. Semiotics brought about describing words. We do not associate a dog with a 4 legged mammal but we are able to hear the word dog and think of the correct animal or thing to go along with it.
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